World Fair Trade Day is a celebration of international Fair Trade with events organised worldwide. On and around the second Saturday of May every year, IFAT member organizations based in 70 countries, along with Fair Trade shops and networks, host events including Fair Trade breakfasts, talks, concerts, fashion shows, among other activities, to promote Fair Trade. World Fair Trade Day started as a European movement of over 2,000 World Shops (Fair Trade shops) working together and was initiated by Safia Minney, founder of People Tree, and adopted by IFAT and its members at the 2001. Since that time, World Fair Trade Day been devoted to promoting a stronger global awareness of Fair Trade.